Prosper launches campaign to fight virus’ spread

Staff report
The town of Prosper has started a social media campaign featuring special graphics designed to encourage residents and others to take steps to reduce the spread of COVID-19.

The town of Prosper has devised a new social media campaign that reminds residents to take steps to slow the spread of COVID-19.

Robyn Battle, executive director of community services, chairs the town’s communications team, which developed and has released posts featuring the tagline “Protect Prosper.”

Each posts includes graphics that encourage people to wear masks, wash their hands and practice social distancing. The individual posts also have a secondary tagline related to one of the recommendations.

One urges residents and town visitors to wear a face mask and features a mask graphic. Another promotes proper hand washing by showing a graphic of a hand beneath a running faucet. The third encourages adhering to 6-foot social distancing protocols with a graphic of an arrow between to person-like figures.

“The graphic posts are reminders of what we should be doing to stay healthy,” Battle said in a press release. “If these reminders help people think of wearing their mask, washing their hands and remaining safely apart from each other, then we’ve met our objective.”

The social media posts will be rotated periodically on the town’s social media pages, including on Facebook, Twitter and Instagram.

The town’s official logo is also displayed as part of the campaign. People are encouraged to share the posts online.

Prosper Press