Prosper officials haven’t yet decided whether Downtown Live will return.
The town held its first ‘Downtown Live!’ event on May 24 to celebrate the end of road construction and the beginning of downtown revitalization. Thousands of residents attended the festivities, which included live music, kid zone, food trucks and the Emerald City Band as the concert headliner. Although the event met all the town’s expectations, the Town Council has not decided whether it will become an annual event.
Long periods of construction inconvenience the public, with the dust and detours repelling people from areas despite their popularity. Therefore, the event was created to bring the public back to the downtown businesses located amid the construction activity.
“The event was a big block party celebrating the completion of road, sidewalk and landscape improvements in downtown Prosper,” Mayor Ray Smith said. “The project took longer than expected and Deputy Mayor Pro-Team Jason Dixon had the idea to throw a party and let everyone know downtown Prosper is open for business. We wanted to help our downtown partners who had some challenges during the construction improvement period.”
City officials expected attendance between 2,000-5,000 people would be considered a good turnout rate for a first-time event and Downtown Live was well within that range at approximately 3,000 residents.
“Emerald City Band was definitely a big attraction and has a huge following in DFW,” Smith said. “The Gin and Silo Park provided adult beverages, Iris’ Amps and Axis brought a lot of entertainment prior to the featured band. The food trucks provided plenty of food and Kid Zone kept the young partiers occupied. To my knowledge there were no negative incidents.”
Not only were the festivities a main attraction to the event, but the sunny weather also helped to create a good environment. This combination led to several pleased attendees.
“Town council and staff heard very positive feedback from everyone who attended,” Smith said. “It met all of our expectations, it was a tremendous event! I don’t see any major changes to make, just a few tweaks. Council will have more discussion before deciding on (it becoming) an annual event.”