Smashburger opened its doors to an enthusiastic crowd for an all-day grand opening ceremony on Aug. 25, celebrating its first Prosper location.

The franchised location is owned by Terry and Chad Gassaway, a father-son team that began venturing into the Smashburger franchise business in 2016 with the opening of a Smashburger in The Colony. The Prosper location is closer to home for the Gassaway family, which is thrilled to be in Prosper.

“Just seeing the turnout of the people has been fantastic,” said Terry Gassaway, store owner and general manager. “It’s a good testimony to the city. The city has been really good about supporting businesses moving in.”

After undergoing 12 weeks of construction, Smashburger opened its doors on Aug. 23. The grand opening ceremony took place the following Saturday and featured several attractions, such as an appearance by Dallas Cowboys Cheerleaders, 102.1 The Star and live music performances.

“We’ve been pleasantly surprised,” said Terry Gassaway. “We thought it would be a good location, but this has outdone even what we hoped for.”

Although operations are in full swing, Smashburger is still hiring for several open positions. Both front and back of house positions are available. Gassaway anticipates hiring to be an ongoing occurrence as the business continues to grow.

Although the Gassaways were initially concerned workers would be scarce as a result of the large number of business openings in Prosper around the same time, Smashburger has been able to build a hardworking and friendly team.

“We’ve been very pleased with the labor we’ve gotten,” said Gassaway.

Smashburger is located at 1111 S Preston Rd. and is open from 10 a.m. to 10 p.m. everyday.

“We really appreciate everyone who came out to the opening, and we’re going to continue serving good food,” said Gassaway.