Smashburger will hold a grand opening event for its newest location in the Gates of Prosper on Aug. 25, adding to a growing number of new restaurants springing up in town.
The first 50 people through the door will receive free giveaways, and 102.1 The Star will be on site during the event. A special appearance by the Dallas Cowboys Cheerleaders will follow in the afternoon. Deep Ellum Brewery will also be at the event, and live music will begin in the evening around 5 p.m. to 7 p.m.
“It's going to be an all-day event for us,” said Chad Gassaway, owner of Smashburger Prosper. “We're scheduled to open our doors on the 22nd, but the grand opening will be on the 25th.”
Gassaway co-owns the Prosper Smashburger franchise with his father, Terry Gassaway. The family has a history of investing, but Smashburger franchising is the first venture into the restaurant business.
“I was working a 70 hour per week job and wanted to make a change since I had children on way, so I somehow ended up in the restaurant industry,” said Gassaway.
After opening a successful Smashburger franchise in The Colony in 2016, the Gassaways decided on Prosper as the next location for their restaurant.
“We've really seen Prosper grow,” said Gassaway. “When we moved here, there wasn't a lot in Prosper. We wanted to participate in the growth.”
The new location will create 35 jobs.
The Gates of Prosper location will be the second of five planned Smashburger locations owned by the Gassaways throughout the DFW metroplex. The father-son pair has not yet determined exact locations for the three future sites but holds franchise licenses for Collin, Rockwall, Dallas and Denton counties.
A Texas native, Gassaway first encountered Smashburger during his time as a student at the University of Kentucky.
“We had one right on our campus, and I always liked the food,” said Gassaway.
Smashburger distinguishes itself from other burger restaurants by using only fresh, never frozen ingredients, which are prepared daily on site. The restaurant's buns are sourced locally, while the source of other ingredients varies with the seasons.
“Whenever we moved here, there was very little going on in Prosper,” said Gassaway. “Prosper maybe had five restaurants at that time. There wasn't much to choose from.”
“I think we're going to add more choice,” said Gassaway.