Jump starting the progress at the Gates of Prosper, Dick's Sporting Goods combination Field and Stream store opened its doors last week with a ribbon cutting on Aug. 1. Following the ribbon cutting, festivities began for their grand opening on the Aug. 4. The celebration ran for three days and included celebrity appearances, product giveaways, demonstrations and activities. A Dick's Sporting Goods representative explained why Prosper is such a good fit for the company.
“We know that there are a lot of athletes in Prosper,” Dick's Sporting Goods representative Michelle Billardello said. “There is also a lot of outdoor enthusiasts here. It just made sense to build a store here that would combine all of the major brands. It's a shop within a shop concept.”
The first 250 people in line on Friday were awarded a free Adidas Go-To performance T-shirt or Field & Stream T-shirt. Saturday's prize was for the first 100 adults in line and consisted of a mystery gift card. Those who were part of the first 100 in line on Sunday received a free Dick's stadium bag or Field & Stream hat.
Celebrity appearances included Troy Landry from the TV show “Swamp People,” former Dallas Cowboys athletes Marcus Spears and Darren Woodson, and former Dallas Stars' center Mike Modano, among others. The celebration included several interactive activities including hourly seminars from an expert bass-fisherman hosted out front with a 4,000 bass tank and a workout led by country music star Carrie Underwood's tour trainer.
The American Eagle Foundation was present on Friday to help educate shoppers on the organization. The AEF is a nonprofit organization with a mission to protect and care for the Bald Eagle, as well as other birds of prey. There to represent his species was Mr. Lincoln, a live eagle who attends events with the American Eagle foundation.
After a weekend packed with activities designed to encourage the community to come out, Dick's wanted to make it clear that the store's involvement in the community will extend beyond the grand opening.
“We have a community marketing program called Team Sports HQ,” Billardello said. “It's geared towards reaching out to local youth organizations within the community. We offer website management services, a mobile app, sponsorship, and donations, including uniforms and fan-wear. We support everything from traditional team sports to hunting, fishing and running.”