Kroger opened its second location in Prosper last week with a grand opening and ribbon cutting ceremony on Friday, July 14. The new location will service communities along U.S. Highway, 380 including parts of Little Elm and Frisco. With the previous location just opening in March of 2016, the Prosper Press spoke to Town Manager Harlan Jefferson regarding the need for another location so soon.

“We’re very excited about the second Kroger,” Jefferson said. “It wasn’t very long ago that the demand in the community was the need for a grocery store. The three things that people wanted were a grocery store, a Starbucks, and a Chick-fil-A. We now have several groceries, two Starbuckses, and our first Chik-Fil-A on the way.”

Jefferson added that he believed the development of the town has progressed enough to prevent the two Kroger stores from competing.

“They will serve the Central/Eastern and the Western part of the community,” he said. “It will have a big service area. The traffic counts at the intersection of 380 and FM 423 definitely prove that the population is there.”

Kroger representative April Martin Nickels agreed and explained to why the company felt the need to open a second store in Prosper.

“Kroger carefully assessed the rapidly growing area of Prosper and are confident the town of Prosper and its adjoining communities will continue to thrive,” Nickels said in an email. “We wanted to make sure a Kroger store is accessible to the existing residents and the ever-growing new residents moving into the neighborhoods along 380.”

“Quite frankly, it’s obvious Prosper is very prosperous and continues to grow,” Nickels continued. “Kroger wants to be a part of the exciting growth which makes the area a perfect fit for an additional store.”

The second location will provide the same goods and services as the first Kroger Marketplace. In honor of the grand opening of their new location, Kroger presented the Prosper Historical Society with a donation of $2,000. Residents and town staff were present to commemorate the occasion.